Education
New York University - 2023
Master of Science, Integrated Design and Media, Focus: UX/UI
Master of Science, Integrated Design and Media, Focus: UX/UI
University of Florida - 2018
Bachelor of Arts, Dual Degree in English and Economics
Bachelor of Arts, Dual Degree in English and Economics
SAS/Miami Dade College - 2014
Associate of Arts, Journalism and Mass Communications
High School Diploma, Superintendent’s Diploma of Distinction, AP Scholar with Distinction
Associate of Arts, Journalism and Mass Communications
High School Diploma, Superintendent’s Diploma of Distinction, AP Scholar with Distinction
Skills
Bilingual (Eng, Spa)
Working knowledge of: Microsoft Suite, G Suite, Google Analytics, Google Ads, Adobe Document Cloud, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Xd), Figma, Sketch, WordPress, Webflow
Bilingual (Eng, Spa)
Working knowledge of: Microsoft Suite, G Suite, Google Analytics, Google Ads, Adobe Document Cloud, Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Xd), Figma, Sketch, WordPress, Webflow
Experience
Digital Marketing Strategist & Content Creator Oct 2020-Present
Mirabel Technologies Fort Lauderdale, FL
• Create and implement digital marketing strategy for the company’s five software products
• UX test software to ensure that it is user friendly and properly meeting current and future client needs
• Write and edit copy using SEO strategies across all digital platforms; create social media posts, blog articles, white papers and optimize website copy
• Design landing pages, white papers, and other digital materials to support marketing efforts
• Regularly analyzed web traffic and other key data using Google Analytics in order to monitor success of marketing strategies
• Perform Google Ads audits and deploy PPC campaigns; increased clicks by 205% and conversions by 9x in one month
Communications/Media Associate Aug 2019-Oct 2020
The Cuban American National Foundation Miami, FL
• Wrote, edited, translated and created content for a nonprofit organization
• Designed the bimonthly publication on the social and economic state of Latin America, Cuba: Latin American Encounters
• Ensured that the bi-monthly publication is distributed to leading political figures, media agencies, and university professionals
• Updated and organized the organization’s archive to celebrate its rich history in promoting social and political change in Cuba
Community Manager May 2018-May 2019
Lucyd Co. Miami, FL
• Outlined and executed a content strategy, consisting of blogs, long form content, collateral materials, social media, PPC campaigns, and more
• Managed a social media team to create daily content for the company’s social media accounts and blogs
• Orchestrated corporate and community events, and attended events such as eMerge Americas to support product launches
• Created emails, flyers, and other digital material for the company using programs such as Illustrator, Bannersnack, and Photoshop
• Wrote formal written proposals for collaborations with influencers, affiliates, and bloggers to build brand awareness
• Created and executed marketing strategies for the brand's ecommerce channels (Amazon, Shopify)
Freelancer May 2016-August 2019
Digital Marketing Strategist & Content Creator Oct 2020-Present
Mirabel Technologies Fort Lauderdale, FL
• Create and implement digital marketing strategy for the company’s five software products
• UX test software to ensure that it is user friendly and properly meeting current and future client needs
• Write and edit copy using SEO strategies across all digital platforms; create social media posts, blog articles, white papers and optimize website copy
• Design landing pages, white papers, and other digital materials to support marketing efforts
• Regularly analyzed web traffic and other key data using Google Analytics in order to monitor success of marketing strategies
• Perform Google Ads audits and deploy PPC campaigns; increased clicks by 205% and conversions by 9x in one month
Communications/Media Associate Aug 2019-Oct 2020
The Cuban American National Foundation Miami, FL
• Wrote, edited, translated and created content for a nonprofit organization
• Designed the bimonthly publication on the social and economic state of Latin America, Cuba: Latin American Encounters
• Ensured that the bi-monthly publication is distributed to leading political figures, media agencies, and university professionals
• Updated and organized the organization’s archive to celebrate its rich history in promoting social and political change in Cuba
Community Manager May 2018-May 2019
Lucyd Co. Miami, FL
• Outlined and executed a content strategy, consisting of blogs, long form content, collateral materials, social media, PPC campaigns, and more
• Managed a social media team to create daily content for the company’s social media accounts and blogs
• Orchestrated corporate and community events, and attended events such as eMerge Americas to support product launches
• Created emails, flyers, and other digital material for the company using programs such as Illustrator, Bannersnack, and Photoshop
• Wrote formal written proposals for collaborations with influencers, affiliates, and bloggers to build brand awareness
• Created and executed marketing strategies for the brand's ecommerce channels (Amazon, Shopify)
Freelancer May 2016-August 2019
Remote
• Worked with companies across various industries including tech, hospitality, education, beauty and cosmetics
• Curated images and information to create written content for different companies
• Increase traffic for the sites and blogs through social media management
• Wrote 15-20 articles per week to contribute to company blogs
• Worked with companies across various industries including tech, hospitality, education, beauty and cosmetics
• Curated images and information to create written content for different companies
• Increase traffic for the sites and blogs through social media management
• Wrote 15-20 articles per week to contribute to company blogs